Daimler Trucks at a Glance
Welcome to the world’s leading truck manufacturer!
2017 was a good year for Daimler Trucks. Our sales and operating profit have both improved significantly from the prior year. We are very confident that 2018 will also be a good year. Sales and earnings are expected to continue to rise considerably. As you can see, Daimler Trucks is on a roll.
However, the development of business is also dependent on the market situation and this is especially true of our sector. Fortunately, the market conditions are currently very good. However, this alone is not enough for success. The crucial factor is our own performance, which requires us at Daimler Trucks to work on the right strategic topics as a team.
And that’s exactly what we’re doing. Throughout the world, we are using global platforms to steadily improve our productivity. Moreover, we offer our customers leading products in all regions. An example of this is our New Freightliner Cascadia, which has met with such a good response in NAFTA that we achieved a market share of 39.8 percent in that region in 2017 – a historic record in the sector. Another example is our new FUSO Super Great in Japan, for which we took into account the feedback from 1,000 customers during the development process. Or take, for example, our Mercedes-Benz Actros, whose fuel consumption we recently reduced by a further 6.5 percent.
At the same time, we have been busy shaping the future of transportation. With regard to connectivity, driverless driving, and electric drive systems, we want to be the innovation leader in all three of these key technologies. However, we combine this pioneering spirit with a sense of realism and pragmatism. In other words, We develop innovations that really pay off for our customers. That’s because we always pursue the same goal: To make our customers more successful.
Regards, Martin Daum
Member of the Board of Management of Daimler AG
and Head of Daimler Trucks & Buses