Daimler at a Glance Financial Year 2018

Daimler at a Glance


Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s largest producer of trucks above 6 tons. Daimler Financial Services provides financing, leasing, fleet management, investment products and brokerage of credit cards and insurance, as well as innovative mobility services.

The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa.

Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study, 10/4/2018), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2018, the Group sold 3.4 million vehicles and employed a workforce of around 298,700 people. Group revenue amounted to €167.4 billion. Group EBIT amounted to €11.1 billion.

2018
2017
EBIT11,132
14,3481
Value added3,658
7,0041
Net profit7,582
10,6171
Earnings per share (in €)6.78
9.611
Investment in property, plant and equipment7,534
6,744
Research and development expenditure9,107
8,711
thereof capitalized2,526
2,773

in million EUR
1The amounts have been adjusted due to first-time adoption of IFRS 15 and IFRS 9.

20182017
Revenue
167,362
164,1541
Europe68,496
68,3091
thereof Germany24,802
24,3111
NAFTA47,952
46,5281
thereof United States41,152
40.0761
Asia40,627
39,0901
thereof China19,790
18,7741
Other markets10,287
10,2271

By divisions
Mercedes-Benz Cars93,103
94,3511
Daimler Trucks38,273
35,7551
Mercedes-Benz Vans13,626
13,1611
Daimler Buses4,529
4,5241
Daimler Financial Services26,269
24,5301

in million EUR
1The amounts have been adjusted due to first-time adoption of IFRS 15 and IFRS 9.

Employees (31.12.)20182017
Total298,683
289,321
Germany174,663
172,089
United States26,310
23,513
Rest of World97,710
93,719
 
By divisions
Mercedes-Benz Cars145,436
142,666
Daimler Trucks82,953
79,483
Mercedes-Benz Vans26,210
25,255
Daimler Buses18,770
18,292
Daimler Financial Services14,070
13,012
Group functions and Services 11,244
10,613